SXSW 2012: Going Green--Rock-It Ships

Words by Robin Cook

Published March 21, 2012

"You're a rockstar. Travel like one." That's Rock-It Ships' slogan. Their tour vehicles are designed with fuel efficiency in mind, so bands can keep their costs down and carbon footprints small. At SXSW's Music Gear Expo, Costa Vathis talked about Rock-It Ships and its role in making tours greener.